Invisible Children
HUMAN RIGHTS NONPROFIT | COMMUNICATION DIRECTOR & BOARD OF DIRECTORS MEMBER
Invisible Children is a nonprofit organization dedicated to protecting communities from violent conflicts in central Africa. The organization is best known for mobilizing millions of youth to participate in awareness and advocacy events during 2008-2014.
Job Description
Developed and managed Invisible Children’s marketing and communication strategy for 8 years. Reported to the Executive Director. Responsible for managing a team of 8+ writers, designers, and social media strategists that grew Invisible Children's social following by 600% in 2 years. Actively managed communication with 6 million+ contacts. Strategized and executed multiple campaigns that brought $1M+ in revenue. Specifically, the Kony 2012 campaign garnered 100 million views in 6 days and raised $32 Million.
Years Active: 2008 - 2014
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Contributions
Created and managed marketing roadmap
Website strategy and optimization
Social media growth strategy
Email marketing strategy
Product sales strategy
Print and merchandise product development
PR Strategy
Digital agency engagement mangement
End of year giving Fundraising Strategy
Oversaw marketing team of 8+ people