Volta Charging
AD-FUNDED EV CHARGING | PARTNER ENGAGEMENT STRATEGIST
Contributions
Marketing campaign concepts
Feedback on existing customer and a partner engagement strategy
Lead generation campaign creative direction
Goal measurement and metric tracking plan
Project Description
Volta Charging pairs advertisers with Volta charging stations to provide free charging to electric vehicle drivers in places they frequently visit.
The goal was to help facilitate creative and strategic exercises with the Volta team to develop campaign concepts that encouraging EV drivers who use the charging stations to have conversation about Volta and their advertising partners on social media as means to engage advertising partners.
Project Date: April 2015