COMMERCIAL SOLAR MARKETPLACE | SR MARKETING LEAD
Contributions
Designed and implemented a scalable marketing function within a new org
Transitioned operations to an integrated CRM CMS platform
Created and administered the marketing budget.
Worked with BD and Sales to create primary and secondary sales collateral
Facilitated product brainstorming sessions based on user personas
Redesigned website content strategy
Pitched and landed speaking opportunities for leadership.
Created a video podcast series.
Wrote SEO driven blog content
Executed ad strategy for social and search
Managed public relations
Directed GTM moments for new products and features
Produced product marketing messaging and collateral including product demo videos, GIFs, press releases and images.
Project Description
Joined this seed stage B2B climate tech start up as the first marketing hire. The role was tasked with building out all the marketing functions for a soon-to-scale organization. Once foundational marketing operations were established my main objective became to work with the Sales team to target key accounts and drive awareness of Station A’s products and services within key regions and industries.
Project date: Feb 2022- Aug 2023