K-8 LITERACY CURRICULUM | WEBSITE REDESIGN STRATEGIST
Contributions
Created the web strategy discovery brief
Conducted stakeholder interviews
Audited existing project goals, positioning, inbound lead tactics, KPIs, brand guidelines, analytics, relevant internal documents, and creative.
Conducted a competitive analysis through industry articles, compiling competitive & inspirational sites
Developed user Personas
Created a customer journey map for inbound leads
Identified key digital functionality needed
Built user flows with conversion opportunities
Outlined key sales and marketing technology integrations needed
Project Description
As part of a complete wilsonlanguage.com redesign, collected insights and built a digital strategy to transform Wilson’s corporate site into a lead generation machine that succinctly and effectively communicated Wilson’s differentiating brand values and product features while technically integrating sales and marketing tech functionality to modernize workflows.
Project date: Jan 2024 - April 2024